Languages in the Globalisation of your Business

In today's world of business and foreign trade, managing your company in 2 languages is insufficient and can leave you at a disadvantage. If you want to sell, you must strive to make the buying process easier for your potential customers. It is you who must approach them; it is you who must simplify the way; it is you who must speak their language.

Today, more than ever before, languages in foreign trade are the protagonists in the market. What happens when we see that a person makes an effort to speak our language? We automatically receive a message of interest and closeness, it builds trust and creates an opportunity for connection.The same happens to others when we make the effort to reach out to more people.

The aim is not simply to make a good impression: it is about giving your customers and collaborators the opportunity to interact comfortably in their native language.

Don't rely on the automatic translator. Providing information in more than one language is more than just translating texts: it is important to understand how each language works and to be able to offer your potential clients information that is proof against misunderstandings or mistranslations. a language contains a culture. By knowing and mastering a language you will not only be able to communicate, but you will be able to understand behaviours, patterns, traditions, worldviews of other communities and, therefore, approach them in a genuine and effective way.

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